Are you thinking about hosting a website to showcase your content? Do you have an audience or need to build one? Did you make a YouTube Channel that you’ve abandoned? And are you one of the lucky few who has not changed your YouTube Channel Design.
Then Don’t Click on These Button!
Well Maybe just not yet. Here is why…
Last Summer I launched a Web Series with Actor/Writer Andreas Wigand, but most recently YouTube changed their channel design. I personally still enjoy the old style because it has the simple components that you would need if you wanted to create a website. Husband & Wife was created by our own initiative. We had no source of funding that would help us with a Marketing Plan, for example, Build a Website. It was all from our pockets. I know that some artist have day jobs, and you have, if you want to be able to make ends meet. Maybe you’re lucky enough to set aside 10% and pool some money that can help you pay for web hosting, pay for ads, print material, and anything else that you might be able to use to promote your content. But consider what I want to share on this post.
Safe the hundred bucks that you would be paying for hosting and try to build a crowd from a social media platform. Since Facebook has gotten so sophisticated, I’ve even discouraged clients from starting a website. Specifically if they don’t have an audience. Let’s say you have a strong following of 1,000 people then you might be in the market for hosting, but I’d advice you start with a Newsletter if you don’t already have one.
In the mean time, fix your YouTube Channel and utilize it well. HWSeries, has less than 40 subscribers. And that number has slowed down because Season 1 has ended. But we rely on our Facebook Fan Page to continue to build an audience.
The most common mistake that I see channels do, specially if they have content, is they leave the Always take subscribed user to the feed checked. This redirects your users to your feed, the comments you leave on other videos, the recent likes and uploads, but you want focus your audience to your content.
- Click on your Channel Settings button (located below the search text field on YouTube)
- Select the Tabs tab of the field and set your Default Tab to Featured.
For Husband & Wife, like I mentioned, we have one season, and we want you to watch all 5 episodes. So we choose the Blogger display so that we can show specifically all episodes from the show. Most recently I’ve been working with genetic.krew making music videos. Currently I’m working on the animation for the third video that I’ve made for him. I’m committed to doing one music video a month for him, and this one has presented itself as most challenging. But being an electronic producer his content is different than HWSeries. We use the Everything display to show his content in three different playlist or categories.
So what I want you to get out of this post is that your focus should be to display your content to build an audience. You have to decide which display option you’re going to go with. Here you have two examples a Web Series or a Musician’s Content.
How Much Time Should You Spend On YouTube?
Start by asking yourself how much content do you currently have, and how often are you putting out new content. Are you taking large breaks in between productions? or are you putting out content as fast as 5 Second Films or Epic Meal Time? Those are successful YouTube Channels that have already moved on to the new phase of YouTube.
But your abandoned channel that you set up years ago, but haven’t dedicated anytime, needs to be updated!! It’s a social media platform that you can continue to build on. Some individuals I know are all about starting fresh. But the new YouTube Channel Design is really for those who are pumping out content on the regular. You need to play “Catch-Up”
Social Media is about being engaged, it’s about being active. But you’re probably focusing your time on something else that’s more important to your creative output. If you’re a filmmaker, you’re out filming, if you’re a musician, you’re in the studio recording. What ever it is, your YouTube Channel should only take about 1 hour a week of your time.
Constancy is most important for creators. So you need to continue doing what you’re doing and stop neglecting the tools that are at your disposal. Keep your mind occupied with your craft and spend some time on your Social Media Platform. Here is a basic check list of how your routine should go.
- Start with your Inbox. You want to spend time reading the comments and messages you are getting from your audience.
- Upload videos with Privacy. Utilize this feature to pre-upload content, then release it in a timely fashion, for example, HWSeries uploaded all of our videos first and sequentially released a new episode every week.
- Spend sometime reviewing your subscriptions. Don’t just output content, engage with other channels. Like videos and Comment on them. Remember I already showed you how not to take your audience to your feed. Commenting and Liking content is how you spend time on the YouTube Platform. Your goal should still remain to showcase your content. So when people click on your name from a comment, they will see what you’re about, not what you’ve been up to.
- Update Your Audience. Bring everything back full circle! Make sure you are letting everyone else know what you’re doing. Do you have an email list? This is the time to remind everyone what you’re doing. Or simply add the update to your newsletter and then send it on it’s regular schedule.
These should be basic building blocks to get you to build a routine for your channel.
Let’s Organize Your Content!
Let’s start looking at how you can categorize your content. In the old and new YouTube Channel Design you have the option to display Featured Playlists. This is a great opportunity to organize your content. The Featured Video should be the center piece of your channel. You can manually change the video every week when you sit down during your block of time or you can simply set the Most Recent Video In Featured Set. If you’re always uploading new content, this might just be right for you. But if you’ve made a piece that you want remain on top, like HWSeries’s Sizzle Reel, then be specific.
The Featured Playlists show case 5 categories we have on the HWSeries Channel. Sometimes you have BTS (Behind The Scenes) footage that doesn’t need to be categorized with your main episodes. Maybe you have multiple shows and your Channel acts as an umbrella for your orignal Content. HWSeries has Cast Interviews and Director’s Interviews. The Dubworxx Channel has Music Videos, Released Tunes and Music Clips for unreleased tracks. My Personal Channel has the new Channel Design, and this concept of Categorizing is more effective with mass content. I try to keep things simple, Popular Uploads & Playlists. Since I’ve been collecting content over the years, the only two featured playlists that I have is one that I made for Husband & Wife and the other of my Army Iraq Tour.
It’s simple to Organize your playlist once you have Categorized your content. The two functions you need to be aware of are the Drag Box and Circle X. In the new YouTube Channel Design it’s two arrows Up & Down and the edit button depicted by a Pencil.
You can now start getting creative with your Playlist and realize you can make playlist from other people’s content. Maybe you’re a performer and an active YouTube Channel has some footage of you or your band; make that video a part of your playlist. Select the Add To tab when viewing a video and designate the proper location. *Make sure you’re on the correct Channel, incase you’re managing multiple Channels like me.
So I’ve already told you that you need to display your content to build an audience. I’ve suggested you spend about an 1 hour a week initially to run your channel. You should be focusing on creating content. And remember to spend some time on other people’s channels. Make your YouTube Channel pretty and let it be a platform for content. Same that money on hosting. And put it towards an expense that is directly from your craft. If you’re a guitar player, buy new strings. If you’re a filmmaker, spend it on production. Don’t think that hosting a website is going to propel you to the next step, your content as an artist will. Best of luck, and keep creating!